Brand Guidelines – Shellrent
All you need to know about the use and application of the Shellrent brand
The strength of our brand is based on the consistent and appropriate use of our brand assets: logos, colors, typefaces and others.
Although there are limited cases in which the use of Shellrent brand assets is permitted, we publish guidelines below to help you use our assets correctly.
Official Shellrent Logo
The following logo is our official brand symbol and must not be used outside of the guidelines described on this page and in the Brand Manual.
The brand is composed of the graphic stylization of a shell, a symbol that recalls a familiar place and refers to values such as SAFETY, STRUCTURE and ORGANIZATION.
Furthermore, the English translation of the shell ("Shell") is the first word of the brand itself.
The font of the text is GothamHTF, a sans-serif font with a geometric structure and a versatile and consolidated typeface, which recalls credibility in the brand.
Positive and negative versions
Shellrent blue is used as the background of the negative version of the logo, however other colors can be used (choosing from the primary and secondary color palette).
positive logo
negative logo
Partner Shellrent?
Partners, subject to approval or belonging to programs that provide for it, can publish the following logo on their site.
Font Shellrent Official: Open Sans
The Shellrent font used for the content is Open Sans.
The semi-rounded details of the letters of the font give a feeling of warmth, while the strong structure offers stability and seriousness.
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